About us

Welcome to William Hill, one of the UK's most trusted and established betting brands with over 80 years' experience. Founded in 1934 by our namesake Willliam Hill, we've grown from a single bookmakers into a global gaming powerhouse, providing online sportsbook services alongside extensive retail operations.

Our flagship high-street presence includes locations throughout the UK, including Glasgow where customers can benefit from face-to-face assistance with betting slips and shop services. Meanwhile, millions more players have taken to our award-winning mobile app or responsive mobile website, both available on iOS and Android devices. This adaptable platform ensures seamless navigation between sports betting, live casino games, online slots, bingo, poker, and account management tools.

As a dedicated customer-centric brand, we pride ourselves on delivering a comprehensive experience that caters for all tastes and preferences. Our extensive portfolio encompasses top-tier sports markets, including football, horse racing, tennis, basketball, cricket, golf, rugby league, rugby union, American Football, NFL and many more. We also feature an immersive range of casino games powered by the world's leading software providers, such as Evolution Gaming and Playtech.

At William Hill we are committed to fair play and responsible gaming. Our UKGC licence ensures that all our online operations adhere strictly to strict regulatory standards in terms of fairness, transparency, and player protection. Furthermore, our innovative safer-gambling toolkit provides customers with essential tools like deposit limits, loss limits, time-outs, self-exclusion options and access to reality checks/session reminders.

Our brand ethos prioritizes honesty, integrity and customer satisfaction above all else, reflecting the enduring reputation we've built over generations of loyal betting enthusiasts.